3.New Maybelline Falsies mascara commercials are on all the time and a lot of people I know have actually been interested in this new mascara and after watching several commercials were convinced enough to buy it. In the commercial the narrator states that, “this new multi-patented spoon brush load every lash with keratin fiber formula for 300% more visible lashes, corner to corner with no gaps from any angle.” This commercial suggests that people should buy this mascara in order to enhance their short lashes without the struggle of dealing with fake eyelashes. This is a good example of apple-polishing because it attempts to convince viewers to buy their mascara but it uses an unstated premise that you want to have long eyelashes that have the same effect as being false. Another unstated premise is that this is the best way to increase your lashes giving you a glamorous look every day.
http://www.youtube.com/watch?v=YRz4bss2nHo&feature=related
I also did a blog entry about apple polishing. Your example was very detailed about what it was exactly and what words they used in the commercial advertisement to convince viewers to buy the product. The words in the commercial play up the wants of the potential buyer. The commercial as a whole is effective because viewing it one ore more times can convince a viewer to purchase the product. I also like how you gave the unstated premise of the commercial. The unstated premise is definitely obvious. It is probably the same for every mascara product commercial out there.
ReplyDelete